July 2007Issue 402


Corporate Watch

(RED)TM herring

‘Capitalism failing to help the world’s poorest people AGAIN then, Bono?’

Red faces all round, report Corporate Watch, at the revelation that Bono’s celebrity-backed ‘Product Red’ campaign spent $100 million on promotion and only brought in $18 million for charity last year. Red is a campaign to raise money for AIDS treatment in Africa through encouraging consumers to buy special ‘Red’-branded products such as mobile phones and designer clothes from participating multinationals. ‘Capitalism failing to help the world’s poorest people AGAIN then, Bono?’ say Corporate Watch, perhaps a touch triumphantly. ‘Shopping isn’t the solution; just give directly and bypass American Express, Gap et al.’ And while you’re at it, visit this website: www.buylesscrap.org

www.buylesscrap.org




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