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new
internationalist 110![]()
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April
1982![]()
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Australia plans
to implement the World Health Organization Code —sometime — but
with the voluntary agreement of the babymilk companies. Mothers who
cannot or do not choose to breastfeed for whatever reason will have
easy access to
artificial milk. Bangladesh has
not passed any marketing legislation; a few voluntary organisations
are campaigning for a strengthened version of the
WHO Code. Brazil,
through her National Food and Nutrition Institute, launched in March
1981
possibly the Third World’s largest breastfeeding
campaign. Bearing slogans like 'Infant mortality is five times
lower among breastfed babies’, millions of posters of
breastfed infants are being tacked up in schoolrooms, health clinics
and maternity wards.
Television stars are used for aggressive radio and TV advertising.
Light gas, water and telephone bills— and soccer lottery cards — carry
the slogan: ‘Nurse your child.’ Maternity systems are to
be modified to favour breastfeeding; working mothers are to have breastfeeding
facilities; legislation is proposed to control artificial babymilk.
promotion; improved maternal nutrition education to include pre-natal
and weaning stages. Canada’s official
attitude is ‘education not legislation’.
No dialogue between government and industry. But free samples prohibited
in Northwest Territories where native peoples predominate. And Toronto
City Council has reaffirmed its endorsement of the Nestle Boycott You
couldn’t buy a cup of Nescafe in a city government facility in
Toronto. even if you wanted to. Colombia’s National
Group for the Promotion of Breastfeeding helps train health workers,
educate
the public and limit artificial
baby-milk marketing. July 1979 decree: hospital routines to be revised
to promote breastfeeding through early mother-child contact
and rooming-in,
banning infant formula advertising in health clinics, teaching breast-feeding
techniques, and avoiding hormonal contraceptives during lactation,
In May 1980 the Ministry of Health prohibited any picture or mention
of feeding bottles or human figures on labels; and forbade
free samples being given to mothers or to health workers. Cook Islands introduced maternity leave for government workers in May1981. ? European Common Market (Belgium, Denmark. France, Greece, Ireland, Italy, Luxembourg, Netherlands, UK and West Germany) through the European Parliament in 1981 voted overwhelmingly (103 to 14) for strict enforcement of the WHO Code throughout the member states, calling fora binding directive. It urges the Common Market authorities to ensure that babymilk companies respect the Code ‘in all their activities in whatever part of the world’ and prescribes sanctions against violators that include withdrawal of EEC or national grants to such companies, and denial of EEC stocks of subsidised skim milk powder. This has not yet been implemented by the member nations Fiji’s Ministry
of Health has implemented a breastfeeding campaign which includes
a write-in radio competition using questions on the
importance of breastfeeding; newspaper articles in Fijian and Hindustani
as well as English on the importance of breastfeeding; cinema advertisements;
and the formation of a Nursing Mothers Association. French
Polynesia allows maternity leave on half-pay for 14 weeks
to all working women, including domestics— the
law is enforced by inspectors. Guinea-Bissau only
allows powdered milk and feeding bottles with a doctor’s prescription.
Plastic bottles are banned. Indonesia is surveying national feeding practices to focus on clearing up specific breastfeeding problems — in rural areas, for instance, colostrum (the highly nutritious ‘premilk’ produced in the first few days after childbirth), was believed to be poisonous and discarded. ? India seems to be struggling under heavy industry pressure. Resisting attempts by industry to push its own weak Code, the government speedily set up a working group to formulate a national Code, which reported back as long ago as April 1980. India’s Academy of Paediatrics unanimously passed a resolution in 1 981 to reject financial support from artificial babymilk companies for holding medical conferences, workshops etc. The draft
Code is to be debated in the current session of Parliament Meanwhile
the bottle-makers have joined forces with the milk companies
and promotion is rife. Advertisements are seen even on government
TV; mothercraft nurses are reported to be still visiting mothers
in
hospitals. Jamaica’s government has proclaimed breastfeeding as a public health goal.
In 1977 a major health-nutrition programme promoted breastfeeding;
visits by commercial agents to mothers in hospitals and mass media
for advertising of formula were prohibited; artificial milk imports
were restricted. The programme ran out of funds and terminated in 1978,
but preliminary evidence suggests the shift away from breastfeeding
has been reversed in
some areas. Kiribati (formerly Gilbert Islands): Breastfeeding breaks taken by most working mothers. ? Lesotho has drafted a strong national Code based on the WHO Code. Additional
legislation
includes; 90- day post- natal maternity leave on full pay for mothers
working in communal, industrial or government jobs; nursing breaks
and facilities; special sick leave if a breast-fed infant
is ill; discrimination against nursing mothers is a
punishable offence. Malaysia has a weak Code for the regulation of artificial babymilk promotion
worked out in conjunction with the major importing companies.
The Malaysian Baby Food Action Group (started in October 1981) seeks
to bring it in line with
the WHO Code. Mexico’s health authorities have produced no official statement about the
WHO Code, nor made any special effort to promote breast-feeding
(November 1981). The National Institute of Nutrition recently received
an offer for finance for research into breastfeeding patterns from
Nestle and other baby-milk companies. In Micronesia,
breastfeeding promotion is now part of the Health Department's nutrition
programme. Educational materials include a videotape on the
advantages of breastfeeding and the disadvantages of bottle-feeding
shown in the hospital waiting rooms, narrated by local women in three
local languages. Health workers are encouraged to breastfeed
in their own families and home villages, Schoolchildren calculate the
cost of
bottle-feeding for a year and do experiments with spoiled milk, ‘Two
years ago,’ says the Micronesian Reporter,’ most women
seen in clinics were bottle-feeding —sometimes actively encouraged
by clinic personnel. Women who breastfed were ashamed to do so in public
not for reasons of modesty but because they were considered old-fashioned.
Now mothers who have a bottle may try to conceal
it... New
Zealand’s government has
done ‘not an iota’ to implement the
Code, according to the New Zealand
Coalition for Trade and Development. But public concern is growing:
e.g. the media, women’s groups, Church groups, have been demanding
more information. Nicaragua’s National
Commission on Breastfeeding was formed in 1980. Their proposals include:
changing pre-natal, delivery and post-natal practices to
favour natural feeding methods; extensive educational campaigns;
implementing labour
regulations for breast-feeding working mothers, prohibiting free samples
and advertising; including strong warnings on labels and controlling
feeding instructions. Theory still has to become
practice. Norway’s Directorate
of Health proposed regulations in 1980 on artificial milk production,
labelling. advertising and distribution
of promotional materials. The term ‘breast-milk substitute’ (implying
similarity to breastmilk) was to be replaced, and weaning
food adverts could not imply superiority to home-made infantfoods.
(One artificial
milk company objected because the regulations ‘might constitute
an example that could be followed in
developing countries'!) Papua
New Guinea — one
of the leaders in controlling artificial baby-milk promotion — instituted
breast-feeding counselling in hospitals to
establish lactation before mothers went home. ‘Susu Mamas’ (Pidgin
for mother’s milk) visit every mother in Port Moresby General
Hospital. Mothers who can’t breastfeed are taught the
cup and spoon method, Free samples are banned. Maternity leave, nursing breaks,
and home visits by breastfeeding support counsellors have been instituted.
All this did not stop the drift to breast-feeding. So in 1 977, feeding
bottles and teats were made available on prescription only. Before
giving prescriptions, health workers had to make sure that the purchaser
had the money, facilities and knowledge for safe artificial feeding— and
that it was in the baby’s best interests Within 20 months, the
promotion of artificial milk fed infants dropped from 35% to 12%. The
proportion of malnourished babies dropped from 69% to 35%. The restriction
on teats and bottles also guarded against infants being fed on soft
drinks— or even beer. In the two years following this legislation,
there were NO DEATHS from gastroenteritis in infants under six
months. Peru has
drafted a strong Code to be implemented soon by Presidential decree.
The
Philippines has drafted a Code put together with the artificial
baby-milk companies’ help. It is full of loopholes. The National
Coalition for the Promotion of Breastfeeding has drafted an alternative
Code plugging the gaps and calling on government to take full responsibility.
Solomon Is. have instituted ? maternity leave and nursing breaks. ? In the Soviet Union. since 1968, mothers can take unpaid leave until the baby's first birthday without loss of job or a gap in their employment record. Breastfeeding mothers are excused nightwork and overtime, are guaranteed feeding breaks, and eight weeks paid post-natal maternity leave. ? Sri
Lanka banned all forms of artificial babymilk advertising
in 1980. Violators are liable to fines of 3,000 rupees or three
months in goal. Mothers
with radios wake up to jingles promoting breastfeeding. Sri Lanka
has a very tough Code controlling artificial milk promotion,
monitored to ensure that national legislation is implemented. Women’s
groups have been actively supporting the islandwide breast-feeding
campaign and hope to double the present three month maternity leave
period. Hospitals have switched back to the breast no mother
is permitted to bottlefeed (even in private nursing homes) without
a doctor’s
permission. Sweden has
passed national
legislation mandating that infants should receive nothing but breast-milk
for the first 5-6 days of life, A voluntary
code of ethics for artificial babymilk promotion is in effect. Thailand’s National
Food and Nutrition Committee drew up a draft regulation based on
the WHO Code in mid-i 981. Industry pressure heavy.
No clear action vet. US government policy has been summarised as ‘look. don’t
act. Ignoring the years of deliberation that produced the WHO Code,
the Reagan administration has called for two further studies: the first
to examine further the relationship between company marketing practices
and bottle-feeding; the second to analyse the possible’ applicability
of the Code in the US.
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Algeria has nationalised
the importation of artificial babymilk. The state agency also labels and controls all product information,
to conform to the national policy of promoting breastfeeding.