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Medical Lobby for Appropriate Marketing
22 Renaissance Arcade
Adelaide SA 5000
Australia
AIMS
To inform Doctors, Pharmacists and the general public about
inappropriate, international marketing causing danger to health in the Third World.
To create an informed lobby to encourage transnational companies to
improve their. marketing practices.
METHODS
Every month lobby members receive a summary of the problem with one
product and positive suggestions for improvement. Members then sign and send their
summaries as a letter to the company responsible. Topics covered include dangerous drugs,
dangerous advertising of useful drugs, pesticides and infant milk formulas. MLAM focuses
on transnational companies which operate in Australia.
SUCCESSES
MLAM is able to present an issue in a way that makes it easy for people
to act. We have achieved standards of research and presentation which are convincing for
sceptical doctors.
FAILURES
We don’t yet have enough contacts with people in the Third World
who can keep us informed of changes in dangerous marketing in their country.
FUTURE PLANS
After initially concentrating on building up membership in Australia we
plan to expand membership throughout the world.
HELP NEEDED
Please send us any examples of ongoing dangerous marketing in the Third
World. Sending physical evidence e.g. a misleading advertisement with source and date is
the best way to help. If the information is useful we will pay for any expense incurred.
Please join MLAM
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One World Link,
c/o 32a Bath Street,
Leamington Spa,
Warwickshire.
AIMS
To create a link between the peoples of Warwick, UK, and Bo District,
Sierre Leone, to enable better understanding of each other’s culture and life styles.
To act as a focal point for friendship and sharing knowledge and
experience among members and the wider community.
To increase understanding of world interdependence through first hand
knowledge of other groups and cultures: therefore to help create a climate in which sound
political and economic decisions are made.
METHODS
Working Committees at both ends of the Link develop it and co-ordinate
activities in keeping with their local culture, effect exchanges, organise exhibitions and
events, and make information and appropriate aid available.
SUCCESSES
People from both districts have visited each other. Sixteen schools are
linked, health care groups exchange knowledge and information, libraries are linked.
Students from Bo District studying in the UK have visited people’s homes, met
national and Euro MP’s to put their points of view. A comprehensive information pack
on Bo District has been prepared by a group from both ends of the Link.
FAILURES
Have not yet resolved the problem that, although Bo has as much to
offer Warwick and vice versa, in order to visit Warwick Bo friends need airfares.
FUTURE PLANS
To involve more people; to adapt to and accept an appropriate function
of aid based on actual necds; to spread the concept that ‘giving’ is not only
about material things, but include knowledge, wisdom, skills etc. To increase information
about both ends of the Link, including an information pack on Warwick District. To assist
groups in other areas to establish similar links.
HELP NEEDED
More members able to develop the Link with the degree of interest and
adaptability needed.
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